I like the linked article below that was published in the USA Today about Miriam Nelson and he goal to increase Fitness across America through Social Clubs that she is calling Change Clubs. She is a strong advocate of balancing eating and fitness to live a long and active life. Part of her recommendation is to participate in strength training three times a week. I see Miriam;s idea as a natural extnsion of the win,win,win oppportunity for the Fitness Industry. Consumer's win, the Government wins and the Fitness Industry Wins. I give Miriam a big thumbs up.
http://yourlife.usatoday.com/fitness-food/diet-nutrition/story/2011-09-13/Change-Clubs-get-moving/50392148/1